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Advisory board explores touring support, ambassador criteria and promotional funding for Alpine acts
Summary
The board discussed forming a process to identify and support Alpine musicians who can tour as ambassadors, including vetting criteria, potential promotional funding via hotel-tax advertising, a volunteer tour manager, and jury-style selection to approve representatives.
Board members discussed proposals to support Alpine musicians who want to tour or represent the city at other regional venues, including a possible Alpine-branded touring package to send multiple acts to theaters in other West Texas towns. Discussion focused on three linked questions: how to identify which bands are ready to tour, what criteria would make a group an appropriate ambassador for…
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