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Discover Odessa reports higher economic impact in Q3 2025 despite fewer events
Summary
Discover Odessa told the City Council its third-quarter 2025 tourism report shows a roughly $1 million increase in estimated economic impact compared with 2023, driven by higher-performing events and more overnight visitors, even though total event attendance and number of groups assisted were lower than in 2023.
Laura Martz, director of Discover Odessa, presented the office’s third‑quarter report to the City Council during the July 22 workshop, saying the city’s measured economic impact for Q3 2025 rose compared with 2023 even though overall attendance and the number of groups assisted were lower. Martz said the economic impact figures Count only out‑of‑town visitors (people arriving from more than a 50‑mile radius) and exclude local attendees. “In 2025, we had some high performing events … that had 90% of those people coming in from out of town and staying overnight,” she said. Martz showed the council a breakdown by sector and year:…
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