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Industry Calls for Advertising Modernization, Seeks Protections Against Illicit Hemp Marketing
Summary
The Massachusetts Cannabis Coalition and industry witnesses urged statutory updates (S.81/H.147) to permit regulated retailers to use standard retail marketing tools—emails, discounts, loyalty programs—targeted only at verified 21+ customers, while distinguishing regulated businesses from unregulated illicit hemp marketers.
Industry representatives asked the committee to modernize advertising rules so licensed cannabis retailers can use the ordinary marketing tools available to other regulated sectors while preserving protections for youth. Ryan Dominguez, executive director of the Massachusetts Cannabis Coalition, urged legislative language to explicitly allow cannabis licensees to advertise sales, discounts and customer‑loyalty programs within stores, via websites and through…
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