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Actors, SAG‑AFTRA leaders urge expansion of right‑of‑publicity law to cover likeness and voice for AI era
Summary
Actors and union officials from SAG‑AFTRA testified in favor of H16‑15, a bill to expand Massachusetts' right‑of‑publicity law to explicitly cover likeness, voice and post‑mortem rights and to create AI safeguards; witnesses said generative technology enables new forms of appropriation that threaten both livelihoods and personal identity
Boston — Leaders and members of SAG‑AFTRA New England told the Joint Committee on the Judiciary that House Bill H16‑15 is necessary to update the commonwealth's right‑of‑publicity law for the age of generative artificial intelligence.
Jessica Marr, executive director of SAG‑AFTRA New England, said the bill would expand "name, portrait and picture" protections to include voice…
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