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Visit St. Mary’s outlines marketing targets, visitor data and new ambassador training to boost overnight stays
Summary
Visit St. Mary’s (the county DMO) reported FY25 visitor demographics and spending, described a new location-data tool (Zartico), and announced a tourism-ambassador workforce program and marketing partnerships to increase out-of-area visitors and overnight stays.
Liz Miltenstein, executive director of Visit St. Mary’s, told the Economic Development Commission that the tourism entity is focused on driving out-of-area visitation and overnight stays while reinvesting lodging-tax revenue back into local marketing and event support. Miltenstein said Visit St. Mary’s operates as a destination marketing organization (DMO) with a staff of three, receives county funding via a portion of a 6 percent lodging tax and works under a memorandum of agreement with the county. The organization also runs a sponsorship and marketing-amplification program (MAP) that helps event organizers advertise to target markets. For fiscal year 2025, Miltenstein reported visitor analytics…
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