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School board adopts plan to relaunch ‘‘key communicators’’ outreach; targets 14 organizations

July 24, 2025 | Eau Claire Area School District, School Districts, Wisconsin


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School board adopts plan to relaunch ‘‘key communicators’’ outreach; targets 14 organizations
The Eau Claire Area School Board agreed Wednesday to relaunch a board-led community outreach program modeled on its prior ‘‘key communicators’’ effort, setting targets for how many organizations to visit, a script-and-presentation timeline, and a process for documenting feedback.

Board members said the effort will use a single, administration-prepared slide deck that board members will deliver in pairs to community groups, with a short presentation followed by a question-and-answer period. Erica (board member) introduced the plan and described a target of about 14 group visits over a school year and a consistent 15-minute core presentation.

The effort grew out of board and administration experience during the district’s recent referendum outreach. Erica said the board found more success when presentations were scheduled into existing meetings the district’s administration could not reach effectively, rather than trying to convene new standalone sessions. She said the goal is to reach both ‘‘grasstops’’ organizations already engaged with schools and groups less familiar with district finances and outcomes.

Board members discussed which community organizations to prioritize and how to divide outreach work. They agreed on an initial list of organizations that includes the Chamber of Commerce, the Labor Council, Rotary, Jonah (interfaith clergy group), the senior center, Hmong Mutual Assistance (as a hub to reach other Hmong groups), Chippewa Valley LGBTQ Center, Chippewa Valley Technical College (CVTC), the University of Wisconsin–Eau Claire (UWEC), two neighborhood associations (East Hill and Airport), 100 Women (a local women’s giving/volunteer group), a parent open-house format, and a placeholder for an additional community-of-color organization to be identified through administrative contacts.

The board set a timeline and responsibilities: a draft outreach email will be prepared and shared with the board by Aug. 11; the board asked staff to produce the standardized slide deck and a recorded exemplar presentation for review by Sept. 1; the board planned to place the presentation on the consent agenda for approval on Sept. 8 so outreach can begin in October. Board members volunteered as leads on specific organizations and agreed each board member should expect to be the primary lead on roughly two visits during the year, with a second board member assigned as a note-taker and Q&A partner.

To capture input, the board agreed that each pair should record questions and feedback after each visit and submit a short summary to a shared folder; the board will review overall progress in mid-March to decide whether to change scope or pacing for the next year.

The presentation will aim to cover four focus areas: student results, district finances, equity commitments, and school climate. The board instructed staff to include a QR code linking to the presentation and a board contact form so audiences can send additional questions or comments. Board members discussed language access and asked staff to identify interpreter needs (including ASL) when scheduling visits.

The board emphasized the outreach is informational: ‘‘We won’t be making a specific ask at these presentations,’’ one member said, but the outreach should prepare the community should the board make future requests.

The board did not take a formal vote to adopt the outreach list at the meeting; instead members agreed to finalize and approve the materials via the board consent process in September and to begin scheduling visits thereafter.

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Scribe from Workplace AI
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