New London committee narrows city slogan to three finalists for community vote

City staff presented seven proposed slogans on June 24 and the City of New London Economic Development Committee voted to advance three finalists to a citywide vote. Katie, a city staff member leading the slogan effort, said she gathered input from residents and two high school classes to compile the list and asked the committee to select three finalists for public voting.

The committee narrowed the options after a brief presentation and a paper-dot vote. “The top 3 that have been narrowed down from the top 7 are Where the Wolf Flows, Community Grows; Where the River Leads Home; and Small Town, Big Welcome,” Katie said during the meeting.

A motion to advance those three options for community voting was made by Dave (committee member) and seconded by April (committee member). The committee voted in favor and will proceed with a two-pronged public voting plan that includes in-person voting stations at city facilities and the option to submit votes by email. Katie said the finalists will be presented to the public at voting stations such as the Aquatic and Fitness Center, the Senior Center and the Chamber for about a month, and the top public choice will be returned to the committee and then forwarded to the City Council for final action.

Committee members asked clarifying questions about where the slogan would be used; Katie said the slogan would appear on the city sign at the highway entrance and in marketing materials including billboards, social media and other campaigns. The committee approved moving the top three to the community vote and authorized staff to run the public-selection process.