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TDAC plans fourth-quarter influencer push and launches digital cultural guide
Summary
New Canaan's Tourism and Downtown Advisory Committee discussed a social media influencer program planned for the fourth quarter and distributed a new cultural guide with a digital version on the Chamber website.
The Tourism and Downtown Advisory Committee (TDAC) discussed plans to roll out a social media influencer program in the fourth quarter and confirmed distribution of a new cultural guide that will also appear on the Chamber website.
TDAC member Tucker said the group intends to stagger five to six "micro influencers" and "roll out in fourth quarter," adding the committee will select influencers whose "areas of expertise or interest" span retail and food to spotlight local businesses and…
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