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TDAC plans fourth-quarter influencer push and launches digital cultural guide
Summary
New Canaan's Tourism and Downtown Advisory Committee discussed a social media influencer program planned for the fourth quarter and distributed a new cultural guide with a digital version on the Chamber website.
The Tourism and Downtown Advisory Committee (TDAC) discussed plans to roll out a social media influencer program in the fourth quarter and confirmed distribution of a new cultural guide that will also appear on the Chamber website.
TDAC member Tucker said the group intends to stagger five to six "micro influencers" and "roll out in fourth quarter," adding the committee will select influencers whose "areas of expertise or interest" span retail and food to spotlight local businesses and events.
The committee also confirmed a cultural guide has been completed and printed in a limited run. TDAC member Nancy, who led the project, said the guide "looks amazing" and noted the library did not submit new photographs while other organizations were able to update their entries. TDAC member Tucker said a digital version is now on the Chamber website and will be shared with participants once the Talkify calendar is live.
Committee members emphasized remaining deadlines for handout edits. Gina, who is handling the printed handout, was described as reworking wording and spacing; TDAC members said there is roughly a one-week window for late submissions before printing is finalized.
Why this matters: TDAC framed the influencer campaign and the cultural guide as promotional tools to increase visibility for downtown retailers, cultural organizations and month-long programming. The committee cited the digital guide and a centralized calendar as ways to extend the materials'reach beyond the limited print run.
"It's an incredibly exciting program," Tucker said of the influencer effort, and Nancy said the digital cultural guide "conveys all the same information and will last longer" than the 70 printed copies.
The committee did not take a formal vote related to the influencer program or the cultural guide during the meeting; next steps include selecting influencers, finalizing the Talkify calendar, and circulating the digital guide link to participants.
