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Director reports steady recovery in occupancy tax, staffing changes and data‑driven approach to event support
Summary
The tourism director reported occupancy and revenue trends, a staffing hire and a promotion, new marketing initiatives, analytics on recent events (including low out‑of‑county attendance at a paid concert), agritourism outreach, and a ghost-tour pilot; sponsorships will be more competitive after a $100,000 cut last year.
The tourism director reported the board’s operations remain under budget for the year, with occupancy tax revenue tracking closer to last year’s levels in May and June and a year‑to‑date variance generally within 10 percent of the prior year.
On receivables the director said an outstanding accounts receivable balance (about $55,000, as shown on the balance sheet) largely reflects accruals for expenses billed after the fiscal year end and delays in state reimbursement. “That is due to accruals that we've done for expenses that we haven't yet received bills for that belong in this past year,” the director said.
The director announced a staff addition and a promotion: Destiny Burton was hired…
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