Dona Ana County manager launches "Boom" public updates

Dona Ana County Manager Scott Andrews announced the county is launching “Boom,” a short public-update series residents can opt into, saying the updates will be released "probably about 3 times a month."

Andrews described the effort as an initial, experimental product intended to keep residents "in the loop" about county activities. "If you wanna stay in the loop with all the things taking place in our community, in your county, opt in right here, boom, in the chat box, or send us a message, and we will add you to our list," Andrews said. He also cautioned that the releases would not be sent excessively: "we can't just spam people, and you'll be grateful for that later on."

The announcement included clarifying frequency: Andrews said the updates are "not quite weekly, but definitely more than biweekly," and characterized the launch as an early-stage effort: "this is day 1, week 1 sort of thing. We've never done this before. So be patient with us. We're going to grow. We're going to evolve."

This was an informational announcement by the county manager; the transcript did not include any motions, votes, or details about program funding, staffing, or implementation timelines. Residents were given opt-in instructions only: use the meeting chat or send a message to be added to the distribution list.

No formal action or directive to county staff was recorded in the transcript excerpt provided.