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Needham communications director reports growth in subscribers, social media and public surveys; site-refresh, accessibility work planned
Summary
Communications director Amy Haleson told the Select Board the town's newsletter subscriptions and social media followings have increased, Polco surveys produced thousands of responses for some issues, and a website refresh, accessibility compliance and analytics-driven reorganizing of the home page are planned for the coming months.
Needham's director of communications and community engagement, Amy Haleson, updated the Select Board July 22 on outreach metrics, recent projects and planned improvements.
Haleson said the town's newsletter subscriber list grew by about 11 percent and social-media followers increased roughly 10 percent since she took the role. The town newsletter News You Needham now reaches more than 7,500 subscribers. The communications office has used the Polco survey platform for multiple public-input efforts; Haleson cited a recycling and…
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