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County tables Placer AI data contract while commissioners consider funding and access model
Summary
The visitors bureau requested permission to take over a Placer AI contract for visitor-tracking data at a higher cost than budgeted. Commissioners tabled the contract to allow review of whether data access can be offered to outside users or funded differently.
The county's visitors bureau asked the Board of County Commissioners on July 22 for permission to assume and sign a Placer AI contract — a location-data service that aggregates anonymized cell‑phone location data to estimate visitor origins and movement — after the chamber declined to renew its contract.
Amber described that Placer AI uses anonymized phone-location data to show where visitors come from and where they go; she said the tool does not provide names. "It doesn't tell names of people because that's illegal,"…
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