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Local business urges relaxation of sign rules after owner says flag increased business
Summary
A Take 5 Oil Change franchise owner told the board that temporary wind-veil flags significantly increased customer visits but was constrained by town sign rules; he asked for future dialogue and possible adjustments to signage restrictions.
During the public comment period on July 21, a Take 5 Oil Change franchise owner described how local sign restrictions limited the business—ability to advertise and asked the board to consider adjustments. The speaker said placing a wind-veil flag out front "grew our car count by eight cars a day," which he estimated at roughly $140 per car on average, and that he removed the flag after learning it violated town ordinance.
The business owner said the firm does not use sign flippers and that staff carry signs rather than performing any attention-grabbing routines. He requested the opportunity to discuss possible workarounds or adjustments to the ordinance to help the business attract customers while respecting safety concerns. Town staff offered to follow up with him after the meeting to discuss options.
The board did not take immediate action on the request; staff indicated they would work with the business owner to explore compliance options and potential adjustments outside the meeting.
