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Citrus County TDC debates strategic plan priorities: marketing, workforce and development roles
Summary
The Tourist Development Council reviewed a draft 3–5 year strategic plan and discussed whether the council should expand from destination marketing into development and workforce roles; members supported the plan’s three initiatives but debated scope, funding and who should lead workforce and capital projects.
The Citrus County Tourist Development Council spent a large portion of its July 22 meeting reviewing a draft strategic plan that frames the TDC’s work around three initiatives: 1) build brand recognition for the county’s coastal destination, 2) improve year‑round visitor experience and broaden shoulder‑season demand, and 3) support a sustainable tourism economy including advocacy and workforce issues.
Staff presented the process used to develop the plan—retreats, surveys and stakeholder input—and said the draft will go to the Board of County Commissioners for review after TDC feedback. Members generally agreed the plan’s priorities reflected community input but spent substantial time debating where the…
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