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CRA board reviews logo options; mayor urges simplicity for usable brand
Summary
CRA members previewed a set of logo options prepared by staff and local contributors and gave informal feedback favoring simple, legible marks for use on web and print; the board did not vote and deferred a final selection to the July 29 meeting.
City staff and CRA board members reviewed a series of proposed Community Redevelopment Agency logos during the July 16 virtual workshop and offered informal feedback on design direction, practical use and next steps.
Why a CRA logo Brandy Waldron said staff noticed at a training earlier in the year that many Florida CRAs use their own logos in presentation materials and websites, and the Panama City CRA lacks a standalone mark. The CRA asked Aaron Rich Marketing to provide initial concepts; additional options were contributed by staff and Mayor Allen Branch.
Design feedback and practical considerations Mayor Allen Branch, a former graphic designer, urged simplicity. “The more things you add to them, when you shrink them down, it just looks like you lose all the detail,” he said, recommending icons that are legible in small sizes and simple color palettes. Several commissioners agreed that fewer elements and clean shapes — similar to the Delray Beach example shown by staff — would print and reproduce more easily and be easier to use across platforms.
Board input and next steps Commissioner Janice Lucas and others suggested narrowing the set to two or three finalists and presenting those options at the July 29 CRA board meeting for a formal decision. Staff said the initial set included four marketing concepts from Aaron Rich and several additional variations contributed by the mayor and others; members asked staff to present the top two or three options and to confirm final wording (the name should read “Community Redevelopment Agency” rather than simply “development”).
No formal vote Board members provided only advisory feedback during the workshop; staff indicated the goal is to bring a narrowed set to the July 29 CRA meeting for a decision and to use the approved mark on the upcoming CRA web page.
Ending No formal selection was made at the July 16 workshop. Staff will prepare two or three refined logo options, correct wording to “Community Redevelopment Agency,” and present them for a decision at the next CRA meeting.
