Lincoln City Council approves new tourism logo emphasizing Route 66 and Lincoln figure

The Lincoln City Council voted unanimously Monday to adopt a new tourism department logo that incorporates a representation of Abraham Lincoln and a Route 66 shield.

The vote followed a presentation by Scott McCoy, who said the revised artwork was created after extensive community feedback and that the design team balanced a recognizable Lincoln figure with Route 66 imagery. “With Lincoln, you don't want to exclude him because the town is named after Lincoln,” McCoy told the council.

Council members discussed several color and style options and whether the Lincoln depiction should include a beard or a top hat. Alderman Parrott said he preferred a specific color variation, pointing to a design “with the red kind of around the inside,” while Alderman Bateman urged the council to use the beard because “the world knows him with a beard and a top hat.” McCoy said the final compromise kept the beard and removed the hat so the character would be clearly Lincoln and not resemble a local official.

An amended motion to approve “the logo that's been presented this evening” was made by Alderman Bateman and seconded by Alderman Clemons. The roll call recorded unanimous support from the members present; the council chair instructed the clerk to record the amended motion and then to record the roll call on the agenda item as amended.

The council thanked Mr. McCoy for incorporating public comments. The council then returned to the consent agenda.