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Walworth County to boost Share‑By‑Taxi marketing after surprise state revenue boost
Summary
County staff told the Transportation Coordinating Committee they will add about $10,000 of unexpected state funds to expand a rebranding and marketing plan for the Share‑By‑Taxi service and aim for a late‑September launch; vehicle decals and printing work remain under review.
Walworth County staff told the Transportation Coordinating Committee on July 7 they plan to use about $10,000 of unexpected state revenue to expand the county’s planned rebrand and marketing rollout for the Share‑By‑Taxi program and will proceed with the same marketing vendor already selected to complete artwork, radio and print advertising.
The additional spend shifts the marketing plan toward a blend of items from the county’s $25,000 and $50,000 options without adding billboards, staff said. The county expects to have materials and vehicle decals ready in time for a kickoff in mid to late September.
County staff described the change as…
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