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Staff outlines Discover Monona marketing push, fund balance and office lease concerns
Summary
Tourism staff summarized marketing activity, fund balance and outreach efforts, and asked commissioners to consider longer-term operating agreements to support an office lease. Staff reported remaining funds for media campaigns, drone footage and fam-trip promotions and noted coordination needs with Parks & Rec and area hotels.
Tourism staff provided commissioners a midyear update on marketing, fund balance and operational planning, and asked the commission to consider multi-year contracting to support a permanent office.
Staff member Christine said the commission still has “little over 50,000 in our bank account, from the original, branch that you gave us,” and that roughly $15,000 of that amount is being held for office-space costs. Director Neil Houdegger earlier presented a spreadsheet that showed the commission’s available balance for the year as $57,600 and projected next year’s budget collection at about $400,000.
Christine reviewed active and planned…
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