Steve Stoler, director of media relations for the City of Plano, described the scope of his role and recalled major communications moments in a recorded interview on the Inside Plano podcast. "First and foremost, the position serves as a liaison between the news media and the city government," Stoler said, explaining he connects reporters with subject-matter experts or provides interviews himself when necessary. He said a large part of the job is rapid response to media deadlines. Stoler, a 34‑year broadcast journalist before joining the city, described crisis communications as planning to "make sure that we're responsible in how we deal with those crises before they happen and after they happen." He also described television and video production duties, including scripting and producing the weekly Plano City News and the Stoler on the Street series, which he said has about 212 episodes and aims to make city topics conversational. Stoler recounted preparing for the announcement when Toyota chose Plano for its North American headquarters. He said the city worked under an NDA and that the night before the news became public a leak to the Dallas Morning News made the story “pretty much common knowledge,” which led to international media inquiries. He described the moment as a highlight of his tenure and emphasized Plano’s schools, park system and business environment as factors in attracting firms. Stoler also recommended residents follow city channels to stay informed, saying many people “take for granted what their city government offers them” and urging closer attention to issues before the council. Shawna Haley, co-host, noted Stoler was the city’s first director of media relations and praised the collaboration between communications teams. The podcast segment is an informational interview and did not include formal policy proposals or votes. All direct quotations in this article are from the podcast recording.