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Plano communications director reflects on media-relations role, Toyota announcement and 'Stoler on the Street' series
Summary
In a recorded Inside Plano interview, Steve Stoler described his duties as the city’s director of media relations, recounted handling national coverage of Toyota’s move to Plano and discussed the Stoler on the Street video series and advice for residents on staying informed.
Steve Stoler, director of media relations for the City of Plano, described the scope of his role and recalled major communications moments in a recorded interview on the Inside Plano podcast. "First and foremost, the position serves as a liaison between the news media and the city government," Stoler said, explaining he connects reporters with subject-matter experts or provides interviews himself when necessary. He said a large part of the job is rapid response to media deadlines.…
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