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Economic development, tourism partners report web and media reach; county marketing aims to convert visits to jobs
Summary
The county heard updates from Networks Director Clyde Walker and a quarterly report from Northeast Tennessee Tourism, which cited online and ad-impression metrics, targeted campaigns (Tri-Cities air markets), visitor-spend estimates and partnerships aimed at attracting developers and event tourism.
Sullivan County received updates on economic development and tourism partnerships Thursday as county staff and a regional tourism representative reported digital engagement, outreach and ongoing site-development efforts.
Clyde Walker, introduced as the county's networks director, summarized recent business- and site-development work. Walker said he and a delegation met with U.S. Sen. Bill Hagerty in Washington, D.C., to discuss a multi-year project and that county partners are pursuing foreign-trade zone status and private investment for an aerospace park. "We've hosted several developers," Walker said, adding that the county and partners are following up with potential applicants and consultants.
Alicia Phelps, with the Northeast Tennessee Tourism Association, presented a quarterly marketing report under the county partnership. Key metrics Phelps cited included roughly 4,000 visits to a new county landing page in its first month, travel-trail…
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