Board OKs NSPRA SCOPE Communication Survey to Guide District Outreach

The board approved a contract with the National School Public Relations Association (NSPRA) to administer the SCOPE (School Communication Performance Evaluation) survey, intended to inform the district’s communications plan. Communications staff said the SCOPE survey will assess parent and staff preferences for channels and message types and that NSPRA will present results and compare district findings to national benchmarks. Staff proposed running SCOPE in September to avoid overlapping the culture-and-climate survey and to capture parent input early in the year. Trustees discussed how the results could be used: NSPRA will present findings and suggested strategies; additional consulting or implementation-support work would require a separate contract. Communications staff said NSPRA’s presentations include comparative data and that NSPRA contacts and regional chapter members have offered informal assistance. The board approved the contract; staff said they will use the results to revise the district communications plan and coordinate outreach to groups that report low engagement or access.