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Needham working group plans targeted business outreach, surveys and public engagement ahead of September concept release
Summary
The Envision Needham Center working group directed staff to run a targeted business survey, coordinate with the Chamber of Commerce, and plan both public and business outreach for three concept plans to be released in September; members also discussed whether to rebrand the project name and the feasibility of a pilot.
At its June 25 meeting the Envision Needham Center project working group agreed on a communications approach to support release of three concept plans in September and a potential town grant decision in November.
Why it matters: project communications shaped how downtown business owners and residents will experience the design process. Committee members said earlier outreach did not reach all businesses and asked staff for a targeted, mixed-methods approach that combines direct contact, a business-focused survey and broader public engagement.
The working group directed staff to do the following: a business-targeted outreach campaign (including a planned in-person leaflet and door-to-door outreach to downtown businesses), a short survey to collect data Apex needs for modeling (delivery vehicle sizes and frequency, hours of operation and landlord contacts where known), and a town-wide public survey…
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