Corte Madera staff presented a revised outreach postcard on July 16 to encourage multifamily property owners to install EV chargers. The mailing list under development would reach about 22 multifamily properties representing roughly 704 living units.
A staff member said the postcard “incorporates some of the feedback” from the committee and that changes include a callout about the town’s reduced permit fees and clarification that the payment amounts in the table are rebates. The staffer said they would add QR-code tracking if a free tracker could be found but noted the tracking feature they discussed is a paid service.
Committee members asked that the rebates be front-loaded on the card so the $4,500 figure stands out. Staff confirmed the rebates referenced on the postcard are administered through MCE and said those specific rebates do not have an end date. Staff said the mailing plan includes mailing to property owners’ addresses, with the option to hand-deliver extras to leasing offices and distribute copies at public events.
Committee member Bill said he has offered to meet with the local rental-property-owners association and has provided an outline for possible technical discussions about charger installation. He said he is awaiting the association secretary’s feedback.
Staff and committee members discussed whether MCE could track incoming contacts resulting from the postcard and agreed to ask MCE if intake forms could flag a local uptick in calls or inquiries.
Why this matters: multifamily buildings present a common barrier to home EV charging because of shared parking and ownership structures. Staff said focused outreach and clear incentives—permit-fee reductions and rebates—are intended to lower that barrier for property owners.
Staff said they will finalize the postcard edits, set up QR-code tracking if feasible, complete the mailing list, and distribute printed copies at upcoming tabling events.