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Tourism committee approves proposed $150,000 2026 marketing plan, green-lights new video work
Summary
At its July 18 meeting the Tourism Committee approved a proposed 2026 marketing plan that includes a $150,000 baseline for advertising, new video creative from Real Creative, continued festival/event ads and trade-show participation. Committee members approved the plan by voice vote.
The Tourism Committee on July 18 approved a proposed marketing plan for 2026 that sets a $150,000 baseline for paid advertising and continues investment in video creative, print and show sponsorships. Amanda, a committee staff member presenting the plan, said, “So we did a $150,000 marketing plan for next year.”
The vote followed a staff presentation describing the core elements of the proposed plan: expanded video production with Real Creative (noted by staff as work led by Matthew Klein), cinema and theater advertising, targeted travel-guide…
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