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Board approves Lamar Outdoor variance for digital billboard after technology and visibility arguments
Summary
The BZA approved a variance to allow a Lamar Outdoor Advertising digital billboard despite a zoning rule requiring a 1,225‑foot setback from residentially zoned parcels; applicant argued light‑mitigation technology and existing built environment make the strict rule obsolete.
The Board of Zoning Appeals on July 17 granted a variance to Lamar Outdoor Advertising for a digital billboard in the Green Hills/Hillsborough corridor after the company demonstrated that modern light‑mitigation technology would limit visibility to residentially zoned properties.
Lamar’s counsel said the sign’s LED face would be fitted with directional shielding that narrows the billboard’s luminous arc and greatly reduces…
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