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Board approves $10 million opioid-restitution grant for 988 Lifeline awareness campaign
Summary
The Board of Estimates approved a $10 million, five-year grant from the city's Opioid Restitution Fund to Behavioral Health System Baltimore to run a public awareness and community engagement campaign supporting the 988 Lifeline.
The Board of Estimates on July 16 approved a $10 million grant agreement from the city's Opioid Restitution Fund to Behavioral Health System Baltimore (BHSB) to fund a five-year public awareness and community-engagement campaign for the 988 Lifeline.
The award funds outreach and marketing only; BHSB and city staff told the board the dollars are not intended to underwrite 988's call-center operations. The campaign will pay for a full-time community engagement specialist, an expanded ambassador program, targeted outreach to priority populations and a competitively-bid communications contract.
Elizabeth Tatum, acting director of the Mayor's Office of Recovery Programs, told the board the grant is focused…
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