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Committee reviews Heritage Trails usage decline, discusses fee options and partnerships for mountain-bike trails
Summary
County staff reported a drop in park usage and revenue at Heritage Trails in 2025 compared with 2024 and discussed potential levers — higher daily fees, a mountain-bike pass, targeting nonresident plate fees or partnerships with Metro Mountain Bikers — but made no changes and asked for further study.
WEST BEND, Wis. — Washington County staff told the Land Use and Planning Committee on July 17 that Heritage Trails Park is seeing lower vehicle counts and revenue in 2025 compared with 2024 and discussed possible policy options to support continued trail building and maintenance, particularly for mountain-bike trails.
Jamie Ludovic, chief community development officer, said the county’s budget and analytics team prepared a usage report showing camera-recorded exits and revenue falling in 2025. Ludovic said that while the county is not recommending a fee change at this time, the committee could consider targeted options such as a higher Heritage Trails daily pass (for example,…
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