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Committee seeks younger volunteers with social-media skills; plans targeted outreach and a volunteer roster

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Summary

Members said they need three new committee members with skills in marketing, event planning and social media; the group plans targeted outreach, uses its survey contact list and will request town help to post openings.

Tricentennial Committee members said July 16 they need to recruit at least three new volunteers with skills in marketing, event planning and digital outreach, and they discussed targeted outreach strategies and use of the committee—s volunteer survey and Boomerang contact list.

Members emphasized a preference for people who can manage social media and marketing, run events and handle administrative coordination. One member suggested recruiting high-school or college students specifically for social-media tasks. The committee confirmed it will use existing contacts from a previously conducted volunteer survey and asked staff to publicize openings via the town administrator and the committee—s newsletter.

"We really need someone in their twenties to do all this marketing stuff these days," said a committee member who has event-planning experience and volunteered to mentor planning work. Members asked staff to push a clear skills list when advertising vacancies and to target community groups, local schools and volunteers who signed up in earlier outreach.

The committee also discussed building a simple WordPress site and maintaining Facebook and Instagram accounts; members said they had already registered a URL and asked the town—s web staff for assistance. Volunteers with WordPress or social-media experience were the primary recruitment target.

No formal hires or appointments were made at the July 16 meeting; the committee agreed to continue active outreach and to bring prospective volunteers to future meetings for consideration.