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Needham advisers weigh small-business outreach, caution on surveys and suggest in-person canvassing
Summary
Council members proposed reengaging with a business association, using past inventories, and recommended in-person or scripted phone outreach because mailed/online surveys have poor response rates among local businesses.
Council members on July 11 discussed several approaches to reengaging Needham’s small businesses, including reconstituting a business association and running targeted outreach. "We do not get a good result," said Lise Elcock, the chamber membership and development director, describing past survey response rates and urging realistic expectations for emailed or mailed questionnaires.
Multiple members urged in-person or scripted phone outreach rather…
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