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New PCPS communications team reports social‑media growth, airport ad and crisis plan work
Summary
The district’s newly reconstituted communications department reviewed outreach work since March — including an airport digital ad, social‑media growth and plans for a communications audit, crisis communications plan and digital flyer system — and answered board questions about FOIA tools and external ad costs.
Petersburg City Public Schools’ new communications team briefed the board July 16 on branding, social media growth and a series of planned projects, including a communications audit and a crisis communications plan aligned with incident management practices.
Chief Communications Officer Chelsea Von Geeran, communications specialists Frank Akins and Jacory Coleman said the department has refreshed the district website, produced marketing for Westview preschool and the immunization campaign, and launched social accounts on Facebook, Instagram, LinkedIn, YouTube, Threads, BlueSky and…
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