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Manassas Park board to use Education Elements for next strategic plan using federal ESSER funds
Summary
Board heard a presentation on the district’s planned strategic planning process, vendor options and timeline; staff recommended contracting with Education Elements and using federal ARB ESSER 3 funds to pay for the one-time purchase.
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Manassas Park City Schools staff told the board they will partner with Education Elements to develop the district’s next comprehensive strategic plan and recommended using federal ARB ESSER 3 funds to pay for the one-time purchase.
Why it matters: Virginia code requires local school boards to adopt a divisionwide comprehensive long-range plan based on data collection and analysis; the board’s choice of vendor will shape plan design, stakeholder engagement and implementation supports.
Pam Kelso, the district staff member leading the planning effort, presented a vendor comparison of three consultants: K-12 Insight, Hanover Research and Education Elements. Kelso said all three firms offer surveys and stakeholder focus-group facilitation, but that Education Elements also proposes ongoing implementation planning and a progress-tracking “key performance indicator” system and would deliver a professionally produced plan, including a Spanish translation.
Kelso described a projected timeline in which an initial plan would be ready for board review in April or May, with final approval anticipated in June and implementation beginning over the summer so staff and students could follow it when school resumes in August.
Kelso said the district has discussed contracting through a Falls Church City Public Schools (FCCPS) contract to procure Education Elements and that the district would use an ARB ESSER 3 federal funds allocation to pay for the service. Board members asked about cost differences; Kelso said K–12 Insight came in with the highest price, Hanover would supply data but not produce a final professional plan, and Education Elements offered plan production plus implementation supports.
Kelso said the district will convene a project team, a steering team and stakeholder engagement and expects to provide an update on the plan-and-align phase at the November–December board meeting. The board did not take a formal vote at the meeting but was presented a staff recommendation to partner with Education Elements and to fund the work using the stated federal funds.

