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LTAC considers front-loading marketing funds, 5% admin allocation and other policy tweaks
Summary
The Lodging Tax Advisory Committee is recommending policy changes to allow up to 40% of lodging-tax awards to be advanced for event marketing and to allocate up to 5% of lodging-tax revenues for administration, among other proposals, LTAC leaders told the council on July 15.
At the July 15 meeting Deputy Mayor reported several proposed changes being advanced by the Lodging Tax Advisory Committee (LTAC) intended to improve event success and streamline administration. The deputy mayor said the LTAC voted to allow recipients to use up to 40% of their lodging-tax award for preparatory marketing expenses so events can front-load marketing…
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