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Council adopts new town logo concept, approves extra funding to finish design and rollout
Summary
After months of review, Harpers Ferry council selected a new official logo concept and approved up to $2,500 for design completion and related items to allow a stalled website redesign to proceed.
The Harpers Ferry Town Council selected a new official town logo and authorized additional design spending at its July 14 meeting after months of review and public outreach.
Council adopted the design described as Wicked Designs concept 3b—a brighter color palette and simplified mark—and directed the designer to finalize the logo and deliver a polished, scalable file that includes the phrase "Est. 1763." The vote on the backup motion to adopt concept 3b passed 5-1. Council earlier debated an alternative (a fort/John Brown–focused concept), several color palettes and concerns about legibility at small sizes.
Council also approved a motion to increase the authorized design spending by $1,500—bringing the project cap to $2,500—to finish the logo, produce related materials such as letterhead and small-scale versions, and remove the design bottleneck that has delayed the town’s planned website refresh. The motion to increase the budget passed on a recorded vote 5-1.
Mayor Vaughn and councilors emphasized the importance of a clear, reproducible mark and discussed balancing historic references (including John Brown’s Fort) with the town’s natural and recreational identity. Council instructed staff to finalize files with the designer and indicated the website contractor would resume work once the logo and color palette are delivered.
Why it matters: The logo is the town’s official visual identifier and had been holding up a website update and other branding tasks. Council sought a design that reproduces at small sizes, works in black-and-white and reflects Harpers Ferry’s history and geography.
Implementation: Staff will ask the designer to deliver final vector files, small-scale variations and a color palette and will resume website development once those assets are available.
