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MEDC approves $29,300 promotional video with Pioneer Production Services
Summary
The Montgomery Economic Development Corporation approved a $29,300 expenditure to hire Pioneer Production Services to produce a short-form promotional video featuring actor Dennis Quaid; staff will forward the resolution to city council for required readings and a potential public challenge period.
The Montgomery Economic Development Corporation on July 15 approved a resolution to contract with Pioneer Production Services LLC for production of a short-form promotional video about the city of Montgomery. The board approved the project and expenditure by voice vote and forwarded the resolution to the city council process.
The project budget is $29,300, which the board was told covers production costs, travel and related expenses. Staff said the video would highlight local businesses and the public education system, run on public-access outlets and be available for MEDC’s own marketing; the presenter said the production typically takes about six weeks and reaches an estimated 67 million households during its national run.
Board members discussed timing and budget constraints. Staff said the city attorney recommended not signing any production contract until council completed two readings and the statutory 60-day citizen challenge period, because a citizen could file suit that would require the city to allow a referendum. Staff also said the production company requires payment when the agreement is signed (reported in the meeting as due within roughly two weeks of signing).
Members noted the payment timing and that the MEDC must limit marketing and promotion spending to 10% of its budget; several members said the $29,300 would place the program near that threshold for the current year and could reduce funds available for other quality-of-life items. The board moved and seconded the resolution as presented and voted in favor; staff will send the measure to city council for its readings.
The board recorded the resolution as proposed resolution 2025-01. Next steps described on the record: (1) MEDC approval, (2) submission to city council for two readings, (3) 60-day petition/contest period that could send the measure to a vote, and (4) execution of a production agreement only after the council process and any waiting period conclude or counsel advises otherwise.
