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District expands communications: biweekly e-newsletter, radio show, quality profile and district calendar planned
Summary
Superintendent Ted reported increases across the district's social media platforms, said 23 biweekly editions of a new e-newsletter have been sent to nearly 5,000 subscribers, and said a districtwide printed calendar will be mailed to every resident and business next month.
Superintendent Ted told the Long Beach City School District board on July 15 that the district has expanded its communications tools over the past year, including social media growth, a biweekly e-newsletter, a radio spot and a first-ever district quality profile.
He said Facebook followers climbed to nearly 5,700, Twitter/X followers to about 3,150, YouTube followers increased by about 585, and Instagram has over 900 followers. “At this point last year, we were working on the next level or the second tier communication strategies,” he said, noting the district has sent 23 biweekly editions of its e-newsletter since July of the previous year and is just shy of 5,000 subscribers.
The superintendent said the district mailed two printed editions of a district newsletter to every resident and business (more than 17,000 copies each time) and distributed 2,000 printed copies of a newly completed quality profile to local businesses. He announced that next month every resident and business will receive a districtwide calendar highlighting district events for the coming year.
The superintendent encouraged stakeholders to sign up for the e-newsletter through the district website and said the district will continue the radio show on 88.1 FM every other Wednesday.
