Athletic director reviews season highlights, new partnerships and operations changes

Greg Miller, Goshen Local School District athletic director, told the board on July 14 that the district’s teams and coaches produced a string of championship results this school year and that the athletic program is pursuing several operational changes to support growth and reduce costs. "I'm honored to be in an athletic department, school that supports athletics like you guys do," Miller said.

Miller said the district launched a dedicated athletics Facebook page, is active on Instagram and is using HuddleTV to stream games from the stadium and high‑school gym. He described HuddleTV as an "AI driven" platform that provides coaches with game film, generates some revenue and reduces the burden on coaches to find and edit footage.

The athletic director highlighted team and individual accomplishments: the first boys soccer championship in school history, a boys basketball team championship, multiple middle‑school titles across football, volleyball and basketball, state qualifiers in middle‑school wrestling and track, and individual athletes who qualified for national competitions. Miller named several student athletes in his remarks, including Gage Crowley, Carson Kessin, Ethan Schock and Tyler McFadden.

Miller said the district continued its five‑year Under Armour apparel relationship and kept Capital Varsity as the vendor after comparing offers from Nike and Adidas. "Under Armour has given us the best deal," he said, and the district will continue standardizing uniforms through that vendor.

To address rising event costs and changes across the league, Miller said the Southwest Ohio conference agreed on standardized admission pricing tied to a percentage of OHSAA tournament pay. "It's 85% of what that official would get in a first round OHSAA tournament game," he said, explaining the conference decision was intended to reduce bidding wars for officials.

On staffing and student support, Miller reported the district retained an athletic trainer through Cincinnati Children’s (referred to in the meeting as Gabriela). He said Gabriela and the district’s new sports‑performance provider, identified in the meeting as Easton, coordinate on athlete rehabilitation and training: "They have a good partnership," Miller said. He described Easton as a contracted sports‑performance professional who has increased weight‑room participation and helped improve athlete conditioning.

Miller outlined program expansions: varsity coed powerlifting is now offered and is drawing students despite travel challenges; the district is exploring competition cheer; and the athletics department has internships with UC Sports Management and Ohio Northern University. He also described a new athletic sponsorship program that sold out five platinum sponsorship slots within weeks and is intended to offset increasing costs without cutting student opportunities.

Operational items Miller raised included rolling out Hometown ticketing for digital tickets and passes (while continuing cash sales at gates), a senior banner and package program produced in‑house at reduced cost, and continuing HuddleTV streaming. He said the district is assessing camera setups for sports like baseball and softball that require more flexible coverage. Miller also reported two summer interns assisting athletics operations.

The board approved athletic personnel items later in the meeting under the personnel consent agenda; that approval included three athletic personnel items and passed on a voice/roll call vote.

Miller closed by asking the board to contact him with questions and thanking the board for support.

The remarks occurred during the board’s routine agenda item for an athletics update and were attributed in this article only to speakers recorded in the meeting transcript.