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District unveils sponsorship inventory, Market Street report sets long‑term fundraising roadmap
Summary
District staff presented an inventory compiled by Market Street to guide corporate partnerships and sponsorships for athletic and facility naming rights, with staff estimating staged revenue growth over several years and a scoreboard contract as near‑term priority.
Sue Fink, a district staff member leading community outreach, presented an inventory index prepared by Market Street that identifies naming and sponsorship opportunities across district facilities and a multi‑year roadmap to sell those assets to corporate partners.
Why it matters: Market Street evaluated facilities and comparable deals in South‑Central Pennsylvania and provided yearly revenue ranges the district could realistically pursue, staff said. Fink cautioned that sponsorship revenue is earned over time and depends on return‑on‑investment services the district must deliver to sponsors.
What staff described: Fink said Market Street currently works with 16 regional districts and draws on past sale data to set fair market expectations. "They're very good at creating that kind of difference and telling you why," she said, noting Shippensburg’s market will differ from larger nearby districts. The report lists multiple inventory items (scoreboards, signage, venue naming) and an estimated annual goal the district could reach if it executes the plan fully.
Near‑term priorities and timing: Board members and staff discussed prioritizing the new stadium scoreboard as a starting point to build momentum. Staff estimated the comprehensive program could take several years to realize significant revenue; one board member said actualizing most items within five years would be a reasonable target if the district sustains the effort, and Fink said she expects scoreboard contracts to be in place by the end of the year.
Use of funds and governance: Board members asked whether sponsorship revenue would fund athletics, stadium amenities or broader district needs. Staff said the board ultimately decides how to spend sponsorship proceeds and that the revenue is meant to supplement, not replace, taxpayer funding. "These corporate sponsorships are there to help facilitate and give you a pool of money from which...the board members will decide how to spend," a staff member said.
Discussion vs. decisions: the presentation was informational and the board discussed forming a steering committee to prioritize sales; no formal motions were introduced or voted on during the presentation.
Ending: staff said Market Street will continue outreach and staff will propose governance and contract templates to the board as sponsor negotiations progress.
