Council approves rezoning for Memorial Heights development at 4700 Greg Road

5393267 · July 15, 2025

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Summary

The Wichita Falls City Council approved rezoning about 39.62 acres at 4700 Greg Road to allow roughly nine acres of commercial development and expanded single‑family residential lots, a developer said could become about 160 homes and multiple commercial pads.

Wichita Falls, Texas — The Wichita Falls City Council on July 15 approved an ordinance to rezone about 30.23 acres from Single Family 1 to Single Family 2 and about 9.39 acres from Single Family 1 to General Commercial at 4700 Greg Road to allow a mixed residential and commercial development. The council opened a public hearing, heard staff and the developer, and voted to approve the rezoning.

City planning staff said the rezoning would match zoning to the south and allow denser standard‑lot residential development and commercial frontage along Southwest Parkway. Terry Floyd, director of development services, told the council the change aligns with the council’s economic growth goals and noted the planning commission had unanimously recommended approval at its June meeting.

Developer Doug McCulloch described the project, which he said has been named Memorial Heights. “Looks like at this time, when we get done putting in detention basins and streets and what have you, we're somewhere in the neighborhood of a 160 lots, residential lots,” McCulloch said. He said the plan would create a street to separate homes from commercial pad sites and estimated about eight pad sites plus a larger end parcel for a potential institutional or larger commercial use.

The commercial portion sits along Southwest Parkway and is intended to host freestanding quick‑service restaurants and similar pad‑site businesses, McCulloch said; the developer did not give business names. Staff described the rezoning as a companion amendment to the city’s land use plan so commercial uses along the parkway would be consistent with future development.

Council approved the rezoning after the public hearing. The motion was called and approved; no roll‑call vote totals were recorded in the transcript.

The ordinance changes zoning classifications and the land‑use plan; further steps will include platting, installation of streets and detention, and site plans for commercial pads and house construction. Those subsequent approvals were not taken at the July 15 meeting and will return to staff and commission review as required.