Officials schedule branding meeting and discuss name for joint city–county office

Unnamed city and county officials discussed a branding effort for a joint initiative and debated a name for a shared office where city, county and chamber staff work together.

Speaker 1, an unnamed government official, said officials need to “be united” and show constituents how the city and county are working together. The group discussed scheduling a branding meeting and suggested that the shared office — which some refer to as the Jimmy Roberts Building — receive an official name as part of that effort.

Several name options were suggested during the conversation: Speaker 1 said he favored “the exchange” or something along those lines and another participant suggested “townhouse Corner.” Speaker 4, an unnamed participant, and others discussed logo design and whether certain elements should appear on branded items. Speaker 4 said of branding: “It does not need to go on a brand.”

Officials discussed logistics for the branding meeting. Speaker 3 said he would draft materials and circulate them, and the group discussed meeting dates in August; during the meeting August 12 at 5:30 p.m. was mentioned as a possible date connected with other local schedules. No formal decision on a name or logo was made.

The discussion included a short exchange about whether the phrase “In God We Trust” should be included on a brand or logo and how to present shared identity to prospective businesses and visitors. Officials emphasized that a consistent brand could help present a united front to prospects considering locating downtown.

Next steps: Speaker 3 will prepare draft branding materials and circulate them; officials proposed holding a dedicated branding meeting for further discussion and to finalize a name and logo. No formal vote or official naming resolution was adopted during the meeting.