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County-funded Mission Trail marketing campaign reports 11 million impressions, local businesses report increased visitors
Summary
Leo Marketing presented results of the county’s Majestic Mission Trail campaign, reporting more than 11 million impressions, trackable store visits and earned national pickup for a 30-minute documentary; local business owners told the court they saw increased tourism.
Leo Marketing presented results of the Majestic Mission Trail marketing campaign to the El Paso County Commissioners Court on July 14, saying the campaign reached more than 11 million digital impressions and generated measurable store visits to businesses along the Mission Trail.
Gilbert (last name not provided), identified as a Leo Marketing representative, described the campaign as the first national marketing effort funded by El Paso County and said it combined podcasts, regional television buys (notably in Phoenix, Tucson and…
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