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Old School Square reports robust summer events, but ticketed pop‑2000 concert ran a deficit; DDA staff outlines programming and sponsorship plans
Summary
Old School Square reported strong summer attendance for free and community events and launched a multi‑pronged marketing push, but a recent Pop 2000 ticketed concert ran an estimated deficit that staff said will be reconciled and analyzed.
Old School Square staff and DDA marketing personnel gave a mid‑summer briefing July 14 on a slate of cultural programs, marketing initiatives and a new visitor-savings pass. Staff described strong attendance at free and low‑cost events, outreach successes and a high-profile museum opening — but also reported a shortfall on a newly promoted ticketed concert that will require follow-up analysis.
Victoria (last name not specified) and museum director Mariska (last name not specified) summarized programming and audience metrics: the Love Del Rey “Full Moon” yoga and sound-bath event drew some 600–700 registrants; Old School Square’s pop-culture museum opening and a slot on a Pop 2000 ticketed concert attracted new attendees and national…
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