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North Richland Hills reports roughly 2,800 users, $560,000 tracked spending from restaurant rewards pilot
Summary
City staff presented final results of a winter restaurant rewards pilot showing increased transactions and spending after the program doubled cashback; local restaurants described measurable boosts and ongoing interest in renewing the program for FY26.
Craig Holst presented results Tuesday night of the city’s restaurant rewards pilot that ran through April, saying the program drew about 2,800 users, produced just over 23,000 tracked transactions and more than $560,000 in spending recorded through the phone app.
Holst, a city staff member who led the program briefing, told the City Council the program’s intent was “to support the restaurants during a traditionally low cycle” and to attract diners to North Richland Hills from neighboring communities.
The program offered a cashback reward to app users and was funded with promotional (hotel occupancy) dollars rather than general fund or sales tax. Holst said the council-authorized decision to raise the reward from 5% to…
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