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Smyrna officials praise Budweiser Clydesdales visit, cite wide media and social reach
Summary
City staff and officials thanked partners and recapped the July 11 Budweiser Clydesdales visit, listing participating departments, media outlets, and social media metrics while noting attendance estimates remain unverified.
City officials on Tuesday thanked staff and outside partners after the July 11 visit by the Budweiser Clydesdales, saying the event drew heavy local attendance, broad media coverage and large social-media engagement — though officials said a formal crowd count is still needed.
Jennifer, a community relations staff member, summarized the city's preparation and outreach and credited multiple departments and vendors. She listed Parks and Recreation, community relations, Lehi and Associates, photographers (including Pedro Jesus), drone operator Seth Akins, economic development, the police and fire departments, public works and the city administrator, and she said, “Outside organizations, we have to thank Atlanta Beverage and Budweiser.”
Jennifer provided social-media and media metrics from the city's reporting: the city's closing video posted late on July 11 had reached 87,249 views “by this morning,” and total reactions on the city posts totaled 3,222. She also noted that a high-share post by Secret Atlanta, which the city described as having about 150,000 Facebook followers, produced 4,600 reactions, 313 comments and 457 shares on a July 7 post.
Mayor Corky said the city was contacted in early to mid-June by Chris Green of Budweiser about bringing the Clydesdales as part of July festivities. He added that arrangements grew out of local connections with the visiting party.
Officials described the parade route and staging: the horses staged in the upper parking lot of First Baptist, proceeded down King Street, through the Market Village where officials reported large crowds, paused at the Stone Chapel for photographs, and returned to the staging area. Jennifer said media coverage included WXIA, WANF, WAGA, Patch, the Marietta Daily Journal and others on multiple days surrounding the visit.
City staff noted attendance estimates vary and asked to review drone footage for a more precise count. Jennifer said, “The fire department told the MDJ 2,500, but that came from somebody who was up in the staging area,” and added that the city needs a formal count rather than relying on ad-hoc estimates.
Council members offered public thanks and no formal actions or votes were taken on the item.
