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Brown Deer board adopts tourism grant program using tourism fund; trustees approve 50% advance option
Summary
Trustees approved a tourism (room tax) grant program to promote visitor attractions and events, limiting awards to nonprofits and public entities, capping awards and allowing staff to provide a 50% advance on approved grants.
The Village of Brown Deer Board of Trustees on July 7 adopted a tourism grant program funded from the village’s tourism special revenue fund to promote visitor attractions and events that generate overnight stays.
Staff described the program as intended for nonprofit or public entities that can demonstrate the potential to bring overnight visitors. Haley (administrative intern) presented guidelines: awards would cover eligible marketing expenses up to 40% of an event’s eligible costs, capped at $5,000 per award; staff recommended that the tourism commission review applications and forward…
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