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Lacey committee to pilot advance marketing payments, set admin cap for lodging-tax program
Summary
The Lacey Lodging Tax Advisory Committee agreed to pilot allowing recipients to use up to 40% of awards for pre-event marketing, to dedicate up to 5% of lodging-tax revenue to program administration (capped at $40,000), and to consider guideline minimums and out-of-jurisdiction caps when evaluating applications.
The Lacey Lodging Tax Advisory Committee on July 10 approved a package of pilot changes to how the city awards lodging-tax dollars, directing staff to allow recipients to use up to 40% of an award for pre-event marketing and to designate up to 5% of lodging-tax receipts — capped at $40,000 — to cover program administration.
The measures are intended to reduce barriers small tourism promoters have reported when applying for reimbursed awards and to cover growing administrative demands, staff said. The committee also asked staff to present guideline thresholds the committee can pilot this year: a $5,000 minimum award and a proposed cap of $25,000 for tourism-related facility awards located outside the Lacey city limits and urban growth area.
The changes grew out of applicants’ feedback at the committee meeting and in prior cycles that small awards can be administratively burdensome. "This past season ... these are real…
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