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Consultant outlines 10‑year parks and recreation master plan and asks board to boost public input
Summary
VeriDunn consultant Jason Gank briefed the PROS Advisory Board on an ongoing 10‑year parks and recreation master plan, reported early engagement metrics and solicited board help promoting an online engagement portal and park tours; early themes from public input include indoor recreation, aquatics and trail connections.
Jason Gank, project manager with VeriDunn, presented an update on Wellington Town’s parks and recreation master plan and asked the PROS Advisory Board to help broaden public input during a roughly 90‑day engagement window.
“This evening is a discovery session,” Gank told the board, describing the consultant team’s approach of gathering input from current users and people who do not typically use town parks. He said the effort is intended to produce a flexible 10‑year framework and a practical first 18‑month work plan for staff.
Gank reported early engagement results: the online portal has received more than 130 visitors so far; a social media ad campaign around the town’s July 4 events reached about 2,000 individuals and produced about 68 follow‑ups. He said the consultant team will use tools including a map-based idea wall, targeted ads and a partner dataset (Placer AI) to analyze where users come from and to map park assets and gaps. Gank said the plan’s timeline targets conclusion in early 2026.
Board members participated in an in‑meeting exercise and discussed how to amplify outreach. The consultant asked board members to drop pins on the online park map, share the engagement link widely, and help identify local contacts such as school administrators and community groups.
Early themes from community and online input that Gank’s team reported include a desire for more indoor recreation space and access to aquatics, improved trail connections, maintenance and parkwayfinding, and interest in amenities such as pickleball courts, an amphitheater and interactive park features. Gank said these are preliminary findings and that the team will use condition assessments, market analysis and community feedback to prioritize recommendations.
Why it matters: The master plan will guide capital priorities, program delivery and maintenance planning across the town’s parks system. Staff and trustees will use the plan to shape budgets, grant applications and facility investments.
What’s next: The consultant will continue engagement activities, produce a gap and condition analysis, and present draft recommendations. Board members agreed to promote the engagement portal at events, via school contacts and on social channels.
