The Osage Beach Board of Aldermen voted to approve participation in the Lake of the Ozarks Convention & Visitors Bureau’s Area Marketing Program (AMP) for the period July 1, 2025, through June 30, 2026.

Jamie Rutledge, marketing and development director for the city, introduced the item and recommended approval. Heather Brown of the LOZ CVB presented the program details and said the AMP replaces the former Tri County Lodging Association funding; she noted the city no longer collects a lodging tax and AMP membership provides the matching funds the CVB uses to secure state marketing grants. Brown explained the program requires use of Missouri Division of Tourism approved vendors (the CVB plans to use Madden Media) and a 50-mile “drive market” restriction set by the state for the funding program.

Brown and Eric Hellman described campaign tactics including Google display ads, retargeting (remarketing) and partner-specific landing pages; they said partners receive a dedicated landing page for Osage Beach to direct ad traffic. Rutledge and Brown also discussed tracking metrics — the AMP landing page had roughly 22,000 visitors in fiscal year 2024, and July–August of one recent year accounted for about 9,500 page views.

Aldermen asked about geographic targeting and ad overlap; Brown said campaign targeting would focus on specific drive-market states and cities (including Iowa, Illinois, Oklahoma, Missouri, Kansas, Arkansas, Dallas, Denver, Memphis and Omaha) and that partners would have separate landing pages to avoid direct competition for ad clicks. Alderman Collins asked whether the city’s ads would compete with broader Lake marketing; the presenters said segmentation and partner-specific pages would manage overlap.

The board approved the LOZ CVB area marketing partnership by motion, second and voice vote. Rutledge noted the program provides additional promotional benefits for partners including recognition at CVB events, newsletter inclusion and targeted partner-focused campaigns.

The record shows the board approved the partnership; the presenters and staff explained state approval steps, vendor restrictions and that creative and landing pages are subject to Missouri Division of Tourism approval before ads run.