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Committee weighs outreach strategy, local tide-gauge data and use of Article 10 funds for videos
Summary
CRAC members debated outreach goals and audiences, discussed using Article 10 money for videos and highlighted locally produced tide-gauge data they said needs broader dissemination.
The Coastal Resiliency Advisory Committee spent substantial time discussing public outreach and communications goals, including use of Article 10 funds for short videos, where to show them (social media snippets, Dreamland theater, ferry/steamship screens) and what audiences to target. Members emphasized the need to define a clear call to action and to use professionals to produce sustained messaging.
Why this matters: Committee members said public understanding of coastal risks and of what the committee and town are doing is essential to build long-term support for funding and policy actions. They debated whether outreach should target general awareness, homeowners, town staff and elected officials or specific audiences ahead of town meeting votes.
Discussion highlig…
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